Rocks are the most critical objectives that a company, team, or individual needs to accomplish within a 90-day period. Rocks are the essential priorities that align with the company’s long-term vision and annual goals, helping to ensure that the organization stays on track and gains traction.
Key Characteristics of Rocks:
- Quarterly Focus: Rocks are set for a 90-day period, making them short-term but highly impactful goals. This time frame allows teams to focus intensely on completing these priorities without getting distracted by day-to-day tasks.
- Alignment with Long-Term Goals: Rocks are not standalone tasks; they are directly linked to the company’s larger vision and annual plan. By completing Rocks, teams make significant progress toward their broader objectives.
- SMART Criteria: Rocks should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). This ensures clarity in terms of what needs to be accomplished and how success will be measured.
- Accountability: Each Rock is assigned to a specific owner, who is responsible for ensuring its completion. This accountability is reviewed weekly during Level 10 Meetings, where the status of Rocks is checked and any issues or roadblocks are discussed.
- Celebration and Reflection: Once Rocks are completed, it is important to celebrate these wins, as they represent significant achievements. Additionally, reflecting on any Rocks that were not completed helps teams learn and improve their goal-setting and execution processes.
Rocks are a crucial part of the EOS® framework because they provide structure and focus, ensuring that the most important goals are being worked on and completed within a specific time frame.
