A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Make sure you think through all the issues and focus on the strategy before you call your plan complete.
Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.
For more from Roger Martin on this topic, read, “A New Way to Think: Your Guide to Superior Management Effectiveness.”
Learn how to use our Business Planner tool to formalize your Strategy into a Plan.
