Understanding Weaknesses in SWOT

SWOT Analysis

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In a SWOT Analysis, “Weaknesses” are internal areas where you lack capability or effectiveness. These might include limited resources, outdated processes, lack of expertise, or poor communication. Acknowledging weaknesses isn’t about being critical—it’s about spotting areas to improve.

By identifying them clearly, you can take proactive steps to reduce their impact or turn them into future strengths.